Artificial intelligence has been common for a while in many industries, including travel. Typically, it's seen in predictive technology with algorithms that draw conclusions based on large data sets to output recommendations. In travel, predictive analytics is used to provide personalized recommendations for hotels, flights, and other services. Predictive models are beneficial for both travel providers and their clients because they can efficiently find and compile the most relevant options from the massive amount of alternatives with far less time and effort than doing so manually. Hopper is an excellent example of making the most of this technology.

As a service-based industry, the travel industry achieves its success on the experience level of customers. AI chatbot for travel industry enhances traveler experiences by delivering quick virtual support services. Bots can be used to provide travelers with a simple overview of flights and hotels available based on their criteria and booking option. A bot that can have both travel data and destination content would become a perfect travel companion. The travel bot would provide business travelers with information about their journey step by step.

Artificial intelligence (AI) is redefining the travel industry and assisting businesses in achieving their objectives. AI in the travel industry is continuing to provide cutting-edge services to travelers. Tour and travel companies are incorporating artificial intelligence to improve the traveler experience. AI-enabled apps assist users or travelers in automatically adjusting the prices of flights or rooms based on their needs. Travelers today rely on technology to keep them moving in their pursuit of preferences worldwide.

MakeMyTrip is an Indian online travel company founded in 2000. Headquartered in Gurugram, Haryana, the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail, and bus tickets. With over 47% market share, MakeMyTrip is India's first and biggest travel company. In fact, one in every four passengers at an airport is their customer. As of 31 March 2018, they have 7 million monthly active users with14 company-owned travel stores in 14 cities, over 30 franchisee-owned travel stores in 28 cities, and counters in four major airports in India.

There is no question that the travel industry has been hit hard by the current pandemic. Places once packed to the gills with tourists now lie empty, and people are increasingly reluctant to travel given the risk of infection as well as quarantine requirements. However, all indications point to this travel freeze being temporary: the number of people traveling in the United States this August was higher than it has been compared to the past four months, and analysts predict that pent up demand for travel will provide a further boost to the hard-hit industry as restrictions lift and people's anxieties ease. This is a crucial moment for the industry as travel brands work to overcome the challenges imposed by COVID-19. Now more than ever, travel companies need the advanced capabilities of deep learning to unlock new opportunities and find innovative ways to reach new customers.

"All of the large online travel companies spend a significant amount of resources fighting fraud," Shpilman explained. "Fraud has evolved over the years, and chargeback fraud, which used to be the primary type of fraud that people fought with, is just one of the many things we have to fight with [now]." Chargebacks and false positives can also take heavy tolls on online travel merchants' bottom lines. "Travel, in principle, is a fairly low-margin business [in which] the majority of the companies make anywhere between 2 [percent] and 15 [percent] -- maybe 20 percent -- of the turn- over [on] their net revenue," he said. Online travel platforms looking to stay competitive need to continually balance robust safety protections with seamless experiences for customers.

The travel sector has arguably been slower than other industries to take up machine learning – a subset of the larger field of Artificial Intelligence – focusing on automation methods to learn and predict, from past data. Is it a cultural phenomenon? The travel industry is among most traditional of all in terms of its main selling point – the personalised, human-facing customer experience – and has struggled to come to terms with machines replacing human recommendation and action. Today's customer is seeking more answers, more quickly, from companies before and after buying products and services – and the modern traveller is no exception. Traditional travel firms need to move with the times and respond to customer expectations.

Technology is playing an increasingly important role in the travel sector. It not only impacts the products and services companies provide, but how they're offered as well. Travelers benefit from improved customer service throughout their journey. Customer-facing roles are as important as ever. The best companies invest in technology to help their employees provide top-notch service.

Artificial intelligence and Machine Learning are gradually empowering businesses by offering innovative ideas of performing various tasks with ease, accuracy and without human intervention. There is a broad scope of opportunities for AI and ML that can magically transform the world by improving customer service experience and minimizing efforts. Furthermore, the travel industry has always been ahead in adapting to technological advancements. Even the travelers have shown equal enthusiasm to adopt these technology advancements as it makes their travel experience simpler and enjoyable. Before we further discuss the impacts of AI on the travel industry, let's first understand what AI is and how does it function.

Hans Christian Andersen once said, "to travel is to live". He may not have had business class travellers in mind, but if you live your life travelling for work that life is set to improve, radically. In future, when it comes to business class, there won't just be options to consider, you'll enjoy a personalised experience based on price, convenience and comfort. Within the next five years, business travel is predicted to show such rapid growth it will be worth £1.3 trillion to the global economy, up from £1 trillion in 2017, according to Allied Market Research. "The business travel audience for an airline is super high value and that's why they're all challenging their business models to see who can win in this race," explains Randel Darby, chief executive of luggage concierge service AirPortr.